– Guest Post by Toytooine
February 14th has come and gone again, the season of love; and for us fans of an aggressively branded property, it marks the return to our first love – spending gobs of money on useless crap! Yes, every year around this time the icy cold of New York unfreezes for just a bit for all our favorite toy companies to come together and show off their upcoming wears for the year. Essentially, Toy Fair is a big ol’ convention for the toy industry to remind the retailers (and us!) of all the exciting stuff we can look forward to buying in 2019.
I low-key have looked forward to this show popping up images online for years and years now. Mostly, you can envision what the companies are going to show off, but every once in a while you get some surprises. Hey, remember that giant 6-foot Sail Barge they showed off last year? You just never know.
Now, before y’all get too excited, it’s much too early for Ep IX merch, so none of that was shown off. However, you can bet on an avalanche of plastic goodies in the stores as the new theme park opens and the movie draws closer. For the time being, we are looking at merch from existing material, which is A-Ok by me. In addition, since collecting is a money game, I figured I’d critique the reveals in the best way these companies know how – will I buy it? Besides, it’ll be fun to see how much money I’m about to sink this year.. right?
So, did our licensees bring their A-game to the Sabaac table, or can our disappointment in their performance not be overstated? Let’s take a look… Continue reading To Buy or Not to Buy? International Toy Fair 2019 Impressions